Samsung woos users with upgrade plan

New Delhi: To push its mobile sales, Samsung on Monday launched a scheme under which customers can buy a phone on installments and after six months upgrade to a new handset.

"We are targeting a significant number of new users joining the Samsung family. This not only offers an 18-month EMI programme but also an Easy Buy Back, which will help users upgrade to newer models," Samsung Mobiles and IT's Country Head Vineet Taneja said in a statement.

The smartphones covered under the 'Stay New' scheme are Galaxy Note 3, Galaxy Note 2, Samsung S4, Samsung S4 Mini, Samsung S3, Galaxy Tab 3 and Galaxy Tab 10.1.

The company has tied up with HDFC Bank, ICICI Bank, Citibank and Standard Chartered for this program.

Customers can buy any of these smartphones through these banks' credit card and avail of 18-month instalment scheme, at applicable interest rates.

The scheme will be rolled out in stores across the country from January 1 to March 31.

Ingram Micro, distributor of Samsung gadgets, has facilitated the buy back scheme for upgrading mobile device.

Under this scheme, users can sell their Samsung devices by calling up Ingram Micro within 6-12 months of purchase so as to upgrade their phones.

Samsung launches Galaxy Grand 2

Mumbai: South Korean mobile handset-maker Samsung today launched its latest offering 'Galaxy Grand 2' in a price range of Rs 22,990 to Rs 24,990.

The dual-SIM smartphone will be available in the market from first week of January next year.

"This new Samsung Galaxy Grand 2 delivers an improved HD viewing experience, more powerful multi-tasking features, a premium experience through design and entertainment on the go," Samsung India Country Head, Mobile and IT, Vineet Taneja said.

The device runs on Android 4.3 Jelly Bean and is a dual-SIM device with support for GSM+GSM. It also features a 5.25-inch HD TFT display with a resolution of 720x1280 pixels.

Samsung has also introduced a single destination - Club Samsung - for its Indian infotainment content, company's Director, Mobile, Manu Sharma said.

"The Club Samsung digital entertainment store features 4 lakh songs, 5,000 movies, 500 gigs and live TV with over 90 channels all optimised for high-quality display on Samsung devices," he said. The device will be available in black, pink and white colour variants in select regions.

"The device will be launched across the country through its dealership network of 1.2 lakh dealers," Sharma added.